The True Cost of Branded Bar Mats: A Margin Guide for Beverage Brands
Category: Financials Beverage brand managers tend to evaluate bar mats on unit cost alone, which is the wrong frame. The right frame is cost per impression, cost per month of surface exposure, and cost per pour event. When you run the math against the alternatives (coasters, table tents, branded glassware, digital on-premise spend), branded bar…